Sustainable Style Series: Part 1
End-of-summer season is a big time for consumers. Back-to-school sales and temperature shifts inspire a revamping of wardrobes: out with the old and overworn, in with the new and trendy.
Or maybe you’re not concerned with today’s latest trends, but you find yourself (particularly during seasonal shifts) craving new clothes. Last year’s sweaters are stained, stretched, or misshapen. Items have lost their style at best and functionality at worst, and you’re left wearing a ghost of what was once tasteful.
Whether or not fashion is front-of-mind for you, the reality is that everyone wears clothes. At some point, regardless of your fashion habits, you will have to think about obtaining, wearing, caring for, and discarding of your clothes.
You likely already know about the ethical and environmental shortcomings of fast fashion. But what you may not know is how to avoid the harm of today’s fashion industry while still feeling comfortable and confident in your day-to-day attire. That’s why we’re introducing… drumroll, please…
CREW’s Sustainable Style Series!
For the next couple of months, our weekly Cool Tips are going to help you build a better relationship with your closet.
We’re going to deep dive into everything you need to know about dressing for the planet. From framing your fashion mindset to thrifting tools and tips, proper clothing care to responsible disposal — we’re covering it all.
Today’s Cool Tip is our introduction to our Sustainable Style Series, and we encourage you to start asking yourself the following questions whenever you think about purchasing new clothing:
- Do I really like this item, or is it just trendy?
- Will I be able to wear this item with pieces that I already own?
- Will I wear this item 30 times or more?
- Will I still want to wear this item in 5 years? 10 years?
- Does this item look and feel like it will last 5 years? 10 years?
- Am I willing to repair this item if it rips or breaks?
- Am I willing to follow the proper care instructions for this item? (dry clean only, hand wash only, etc.)
This should become a standard pre-purchase questionnaire to ask yourself whenever you’re searching for new clothing. As our series continues, we’ll talk more about each of these questions and why they should be top-of-mind to anybody who purchases clothing.
See you next week for our September CREW News, followed by the next email in our Sustainable Style Series!
