Carbon Crew will change the way you think. feel. see. dream. act.

Carbon CREW was founded in 2021 as a way to bring actionable change to the climate crisis.

By empowering groups (or CREWs) of people, CREW motivates and supports individuals to design and implement their own Personal Climate Action Plan (PCAP). Our mission is to reverse global warming from the bottom up by using a visionary, inspiring blueprint intended to shift behaviors. Collaboration with others increases accountability and ensures success in reducing carbon footprints, creating a cleaner, greener, regenerative future.


In the midst of so much doom and gloom in our world, CREW provides all of us with a stimulating and uplifting experience to encourage action and hope for a better life for our planet and all its inhabitants!

JoCrew member

I gained a much broader understanding of the climate crisis while at the same time zeroing in with a more focused eye on what I can do personally, right now and into the future. Very grateful for what I learned!

Jinny EwaldCREW Member

The crew sessions were eye opening and inspirational. Individuals can make a difference and it was empowering to learn how with other like minded folks.

Sue GrunCREW Member

The Carbon Crew helped me focus my climate activism to actions that I can take as an individual, resulting in hope and commitment, instead of despair at what “They” weren’t doing.

BarbaraCREW Member

Carbon CREW is virtually unique in offering a place to get guidance, support and inspiration to take tangible steps that reduce greenhouse gas emissions. This supports what I value most. What more could I ask for?

KraeCREW Member

Now I feel like I am doing something.

Taylor F.CREW Member

Climate change, meet Carbon CREW.

Carbon CREW project was founded with the vision to spark the exponential transformation needed for a flourishing planet now. The solutions to our climate crisis already exist, and it’s up to us to implement them. CREW is a fun and effective way to do just that. We provide you with the tools, community, and accountability you need—all you have to do is show up.

This is not happening to us, but for us.

Environmentalist Paul Hawken says, “we must first facilitate a concept known as Drawdown, which is the point where carbon emission peaks and can begin to decrease. While the prospect of reversing global warming and mitigating effects of climate change may seem daunting, meaningful solutions can happen through your individual actions.” CREW focuses on how best to educate and support those individuals’ actions within a larger community.

Did You Know?

The UN Environmental Programme (UNEP) found that 2/3rds of carbon emissions can be traced to decisions made at the household level. What we choose to eat, wear, buy, drive, grow, throw away, or even talk about makes all the difference.

Oh the things you’ll learn!

During CREW you will learn how to communicate about climate problems and solutions effectively, how your actions can positively affect climate, and how to plan and implement those actions into your life. Learning is facilitated through group discussion and selected resources. Carbon CREW is rooted in participatory methodology while referencing materials used by some of the best climate scientists and activists across the world, allowing you to discover the solutions that work best for your household.

What can you do today:

Solar Panels or Solar Shingles
Induction Range Cooking and LEED rated appliances
LEED rated washer and dryer
Electric Car
Water Pump
Geothermal or Air Source Heat Pump
Energy efficient TVs
Water efficient faucets

Check out providers and resources in your area

The Carbon CREW beliefs


We believe in your CREW and your Personal Climate Action Plan (PCAP).

Using the synergy of a team, combined with the methodology of Paul Hawken, we are here to provide support for members to both activate their plans, and go on to create their own CREWs.


For 50 years the environmental movement has struggled with inspiring action to trigger effective systemic change.

Our task is to bring like-minded individuals together in CREWs to excite and motivate members to take personal climate change action.


The time for action is now.

Be the solution. Create a regenerative future.

Meet Our Founders

CREW was founded by three friends who recognized that climate change is here. While legislation or meaningful corporate action seems far behind, we grew tired of waiting for someone else to solve the problem. After reading Paul Hawken’s hope-filled assembly of already existing solutions in Drawdown and Damon Gameau’s upbeat vision of a possible future in 2040, we realized we can’t wait any longer.

The problem is here, and so are the solutions.

We devised a book club-like system of discussion and support that guides participants to those solutions. Focused on positive language and community, we began meeting with people and inspiring the creation of dozens of Personal Climate Action Plans (PCAP). PCAPs act as guidebooks, blue prints, recipes all in the name of reducing carbon, while CREWs create an opportunity to build community and share information – all while having fun!

The truth is, our story is your story. We are in this together. Climate change, meet Carbon CREW.

Sheila Peiffer

Sheila Peiffer’s professional career was in the field of religious education, where she served as a parish director, chaplain and retreat director. She also gained experience in grassroots organizing, lobbying and social justice advocacy as she held many positions in Catholic Reform groups including the international Women’s Ordination Conference (WOC) where she was Chair of the Board. She continues to represent WOC at the U.N., working for gender equity. Having always been concerned about climate change, she now devotes much of her time to guiding CREW sessions and helping the project scale.

Josephine DeVincenzi

Josephine DeVincenzi, Ed.D. is a retired educator with thirty-eight years of experience in teaching, coaching and administration. She served fourteen years as high school principal and ten years as assistant superintendent of schools. These professional duties required significant responsibility for planning, organizing, collaborating and supervising people and ideas as well as overseeing safety and health concerns. In retirement, she has returned to her life-long commitment to environmental issues.

Darr Reilly

Dorothy Reilly, M.Arch. is an environmental activist whose three primary interests are reducing global warming, health and wellness, and building community. She has organized many events including Inherit The Earth, the First New York Women’s Conference for Sustainability, and Drawdown100Women4Women. She is co-founder of both Drawdown East End and Carbon CREW Project. Her inspiration comes from Paul Hawken; climate change is happening for us and is our opportunity to come together collaboratively with creativity and build a thriving community.

Advisory Board

Michael Reibel Boesen Engineer, PhD (self-repairing hardware @ NASA JPL / TU Denmark), serial-entrepreneur (Last startup:, AI for 911s) working at the intersection of climate and technology. Now: Co-founder @ and stealth EV charging startup.

Biddle Duke is a journalist who worked as a reporter and editor for two decades. Currently, he is a small-scale oyster farmer, a member of the East Hampton Town Energy and Sustainability Committee, and a contributor to The New York Times, among other publications.

Nick Flores serves as the Director of Impact Investing at Caprock, advising families and foundations that invest for environmental and social benefits alongside a market-rate financial return.

Damon Gameau is an award-winning filmmaker, author and passionate regenerator. He was a NSW nomination for Australian of the Year in 2020 for his film and book ‘2040’ and the regeneration movement that followed.

Bella Wright is a student at Commonwealth School in Boston, MA, and is the Junior Liaison of the Manchester Sustainability Committee with interests in social justice, including prison reform and racial equity, and politics.

Dr. Scott Carlin is an associate professor of geography at Long Island University, with expertise in urban sustainability, environmental health, climate change, and the United Nations Sustainable Development Goals.

David Beier, former Chief Domestic Policy Adviser to Vice President Al Gore, a lawyer, has worked in senior positions in federal and state government as well as the private sector – both non-profit and commercial.

Dr Dianna M Mattern is a retired school administrator at the highest levels; she currently is employed at both Harvard University as an instructor in school leadership, and at Hazard, Young and Attea as an associate in educational leadership talent placement.

Edwina Von Gal is an American born international landscape architect focusing on native plantings for sustainable design, who has created PRFCT Earth Project, 2/3s for the Birds and done reforestation projects in Panama.

Our Team

Michelangelo Lieberman

Executive Director

Michelangelo Lieberman is a Long Range Environmental Planner, co-chairman for the Southampton Village Planning Commission and Climate Action Committee, and former Peace Corps Volunteer. As an ocean rescue swimmer and avid environmentalist, he surfs and smells the Rosa Rugosa.

Adam Kriegel

VP of Marketing

Adam Kriegel is a commercial leader with a passion for solving problems. Working in transportation and mobility since 2017, Adam has proven track-record of building technology partnerships. Serving on PayByPhone board 2021–2022, he is also a volunteer for IPMI Innovation Task Force.

Brianne Briggmann

Program Coordinator

Brianne Briggmann is a SUNY Geneseo alumna with a bachelors in English and a driving passion for sustainability. Her goal is to use words and writings to inspire change, evoke action, and foster community in the environmental space.

Jesse Finfrock


Jesse Finfrock is an attorney specializing in structuring and governance of for-profit/non-profit tandem entities. He is the general counsel of a public benefit corporation, and he teaches social enterprise and impact investment at UC Berkeley School of Law.

Tom Virden


Tom Virden Tom is the founder and executive chairman of and a co-founder of Nymbl Science. He now works as an Adjunct Professor at CU Boulder in the Demming Center for Entrepreneurship.

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